Jun 24, 2024  
University Catalog 2022-2023 
University Catalog 2022-2023 [ARCHIVED CATALOG]

Liberal Studies, Communication and Marketing Concentration, BA

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BA in Liberal Studies: Communication and Marketing
AU Santa Barbara 
Credits for Degree: 180 quarter credits
Standard Mode of Instruction: Classroom
Standard time to completion: 36 months

Program Overview

The Bachelor of Arts degree in Liberal Studies provides students with a modern liberal arts education to broaden their understanding of self, world and contemporary issues. The AUSB BA Program has the most flexible scheduling options and is designed to help students explore and develop their own interests and to enhance or enrich a direction in life that is meaningful to self, to others and to society. There are several concentration options for students to choose from.


Communication and Marketing Concentration

This exciting field of communication and marketing draws upon knowledge from several key disciplines including psychology, sociology, and economics. Learn how to harness critical thinking and media industry best practices to be an agent of change. Address the profound effect that effective communication and marketing have on today’s society. Delve into the narrative process and forms of message distribution and human perspectives. You’ll learn the importance of tracking and engaging in the most recent trends to stay ahead of your field, ultimately leading to a successful career.

Current Tuition and Fees

University Tuition and Fees  

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