Mar 29, 2024  
University Catalog 2021-2022 
    
University Catalog 2021-2022 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COM-3270.LA: Social Media Marketing

This class applies the principles of marketing to the ever-evolving world of social media - from viral videos to Twitter tweets, banner ads to business blogs - with an emphasis on promoting non-profit organizations and social movements. Classes will combine theories, practices, real-world case studies, and guest speakers from various online-marketing professions. Students will also execute numerous hands-on assignments, primarily in teams, such as a class blog that will be continuously evaluated throughout the term. The capstone project entails creating a social media marketing plan for a non-profit organization or social movement. No previous social media or marketing experience is required, but students must have Internet access outside of class, and be comfortable writing for public consumption.
Min. Credits: 3.0 Max Credits: 4.0
Credit Basis: Quarter credit
Location(s): Antioch Univ Los Angeles
Method(s): Classroom
Faculty Consent Required: N
Program Approval Required: N
Course Type Liberal Arts, Science & Social Science



Add to Portfolio (opens a new window)