Apr 23, 2024  
University Catalog 2022-2023 
    
University Catalog 2022-2023 [ARCHIVED CATALOG]

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MGT-4780: Strategic Marketing

This course examines marketing as the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines what target markets the organization can best serve, and decides on appropriate products, services, and programs to serve these markets.
Min. Credits: 3.0
Credit Basis: Semester credit
Location(s): Antioch University
Method(s): Online (asynchronous)
Faculty Consent Required: N
Program Approval Required: N
Course Type Liberal Arts, Science & Social Science



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