Apr 25, 2024  
University Catalog 2022-2023 
    
University Catalog 2022-2023 [ARCHIVED CATALOG]

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MKT-3050: Strategic Marketing

This course will provide an overview of strategic marketing techniques and the practical application of these methods as applied to small business, start-ups, and large corporations. Topics to be addressed and discussed include: the evolution of online, mobile and social marketing and its crucial role as a driver of growth, structured approaches to marketing campaigns, use of market research, market segmentation and targeting, positioning, branding, product development and pricing. The analysis of effective media channels for targeted marketing campaigns and methods used to measure and track results will also be covered. In addition to analyzing an existing company’s strategic marketing initiatives, each student will also create a strategic marketing plan for a business, product or service of his or her choice.
Min. Credits: 3.0
Credit Basis: Quarter credit
Location(s): Antioch Univ Santa Barbara,Antioch Univ Seattle
Method(s): Classroom
Faculty Consent Required: N
Program Approval Required: N
Course Type Liberal Arts, Science & Social Science



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