Mar 29, 2024  
University Catalog 2022-2023 
    
University Catalog 2022-2023 [ARCHIVED CATALOG]

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MKT-3060: Advanced Public Relations

Advanced Public Relations is a course designed to further develop public relations skills. Emphasis on public relations case studies and the development and execution of a public relations plan. Students will also learn specialized areas of public relations analyzing the state of contemporary media - online and off - and its impact on public relations examining key factors influencing reportorial and editorial coverage of entertainment, business, government and not-for-profit interests. Special emphasis is on the advent of the Internet, the rise of citizen journalism, and the impact of blogs and other social media.
Min. Credits: 3.0
Credit Basis: Quarter credit
Location(s): Antioch Univ Santa Barbara
Method(s): Classroom
Faculty Consent Required: N
Program Approval Required: N
Course Type Liberal Arts, Science & Social Science



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