MKT-3070: Brand Development

Exploring the reasons why brands are so valuable and the factors that contribute to that value are crucial elements when developing a comprehensive marketing strategy. This course will examine the relevance and differentiation of brands. The concenpt of branding will be explored to understand how the branding of a product, company (or purpose) influences customer perception and the strategic thinking behind brand development. Real-world examples will illustrate how marketing communication tools and techniques can be used to build both a competitive advantage and brand equity.
Min. Credits: 3.0
Credit Basis: Quarter credit
Location(s): Antioch Univ Santa Barbara
Method(s): Classroom
Faculty Consent Required: N
Program Approval Required: N
Course Type Liberal Arts, Science & Social Science

About

Leadership

Administrative Resources

Discover Our Campuses

Discover Your Own Path

Academic Focus Areas

Learn Your Way

Programs by Type

Admissions

Information for

Dates & Deadlines

Tuition & Fees

Financial Aid

Discover Your Own Path

Explore Our Schools

MKT-3070: Brand Development