Nov 12, 2024  
University Catalog 2024-2025 
    
University Catalog 2024-2025
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MKT-3020: Web Analytics

This course explores best practices and applications for analyzing online marketing activities. Specifically, this course will explore the collection, measurement and analysis of metrics for the purposes of improving web-based marketing. This course teaches web analytics through practical applications, with a focus on deriving actionable insights.
Min. Credits: 3.0
Credit Basis: Quarter credit
Location(s): Antioch Univ Santa Barbara,Antioch Univ Seattle,Antioch Univ Los Angeles
Method(s): Classroom
Course Type Liberal & Disciplinary Studies



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