MGT-3640: Lean Entrepreneurship

This course provides real world, hands-on learning as to the reality of starting a business with limited resources. This class is not about writing a business plan or researching markets, and it is not a theory or “book” class. The course is designed to offer students a guided step into entrepreneurship with all of the pressures and demands of an early-stage startup where limited resources are a constant restriction. Students will be interviewing customers, partners, and competitors as they encounter the chaos and uncertainty of the inner workings of a new business. Students will work in teams, learning how to turn a great idea into a better company. Throughout the quarter, students will work with a group of peers to design and test a business model for a venture of their own choosing. They will also utilize an effective business model that incorporates every level of a developing company and undergo market validation and customer development to test actual interest in the developed product. While all types of ventures are theoretically ‘in-bounds’ here, students’ pursuits should have high growth potential and the ability to distinguish their product from existing products and companies, through innovation of the product, service, production process, or even capturing a new market altogether.
Min. Credits: 3.0
Credit Basis: Quarter credit
Location(s): Antioch Univ Santa Barbara
Method(s): Online (asynchronous),Online Meeting (synchronous),Classroom
Course Type Liberal & Disciplinary Studies

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MGT-3640: Lean Entrepreneurship