Jul 23, 2024  
University Catalog 2024-2025 
University Catalog 2024-2025

Applied Arts and Media, BA

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BA in Applied Arts and Media (BA AAM)
AU Los Angeles
Credits for Degree: 180 quarter credits
Standard Mode of Instruction: Flexible
Standard time to completion: 36 months

*Actual time to completion ranges from 9 to 36 months, depending on the number of transfer credits.

General Degree Requirements

All Antioch University undergraduates must meet general education requirements in the areas of Liberal Arts (called Domains of Knowledge), Academic Writing, and Mission-core classes. See the School of Undergraduate Studies: General Degree Requirements page for an explanation of undergraduate general education requirements.

Applied Arts and Media Major

AULA’s BA in Applied Arts and Media degree (BAAM) is uniquely designed for undergraduate transfer students who have a minimum of 27 college units in a specialized or technical area of the arts. The BAAM accepts transferable credits in theater, film, video, photography, design, culinary arts, cosmetology, fashion, music production, and other applied creative fields. A blend of enriching coursework and experiential learning, this interdisciplinary degree honors past professional areas of study while allowing students to expand their creative horizons and explore other disciplines and career paths.

Students gain a critical perspective on the creative and business aspects of arts and media by taking additional arts-related courses as well as courses in communications, marketing, psychology, leadership, and management. The skills learned in the BAAM prepare students to advance professionally and to pursue graduate work.

Students completing this degree demonstrate the ability to:

  • Analyze arts and media as sites of representation across historical eras and cultural contexts
  • Create art and media works that reflect their creative and critical abilities
  • Articulate the way professionals’ use of art and media has evolved and impacts marketing and communications
Current Tuition and Fees

University Tuition and Fees  

Plan of Study

Breakdown of Major Requirements

  • 27 units of lower division transfer units in a cohesive area, and
  • 27 units of upper division at Antioch that include:
    • 9 units of Applied Studies Seminars,
    • 1 unit of APS Seminar Capstone
    • 9 units of major-related core courses, plus
    • 8 units of upper division Community-based Learning in the major field of study. 

Applied Studies Capstone

Students must enroll in the following 1-unit capstone activity, typically in or near the student’s final quarter:

Community-based Learning

Students in the Applied Arts and Media major must earn 8 upper division units (typically 2 activities) of Community-based Learning related to their major. Community-based Learning includes a diverse array of options, from internships to prior learning for credit to capstone courses that involve a direct connection with community. Students are strongly encouraged to select internship placements relevant to their interests and career goals from Antioch’s Internship Office, or to seek out a unique internship placement with the support and approval of Antioch’s Internship Office. Similarly, students may consult with their faculty advisor about major-related prior learning projects, which not only deepen understanding around students’ lived experiences, but can also save on tuition costs.

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