Jul 23, 2024  
University Catalog 2024-2025 
University Catalog 2024-2025

Liberal Studies, Communication and Marketing Concentration, BA

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BA in Liberal Studies: Communication and Marketing
AU Santa Barbara 
Credits for Degree: 180 quarter credits
Standard Mode of Instruction: Flexible
Standard time to completion: 36 months

*Actual time to completion ranges from 9 to 36 months, depending on the number of transfer credits.

General Degree Requirements

All Antioch University undergraduates must meet general education requirements in the areas of Liberal Arts (called Domains of Knowledge), Academic Writing, and Mission-core classes. See the School of Undergraduate Studies: General Degree Requirements page for an explanation of undergraduate general education requirements.

BA in Liberal Studies, Communication & Marketing - General Overview

This exciting field of communication and marketing draws upon knowledge from several key disciplines including psychology, sociology, and economics. Learn how to harness critical thinking and media industry best practices to be an agent of change. Address the profound effect that effective communication and marketing have on today’s society. Delve into the narrative process and forms of message distribution and human perspectives. You’ll learn the importance of tracking and engaging in the most recent trends to stay ahead of your field, ultimately leading to a successful career.

Students must complete a minimum of 40 units for a Major Area of Concentration, and a  minimum of 20 units for a Minor Area of Concentration. The faculty recommends that at least one half of the units counted toward the concentration be upper division.

Current Tuition and Fees

University Tuition and Fees  

Plan of Study

AUSB’s Communication and Marketing concentration prepares you for present and future opportunities within this ever-developing and innovative field. Current customer needs and marketing approaches are studied and analyzed throughout the core aspects of the program:

  • Effective Communication: expressing ideas and arguments to create persuasive communications
  • Consumer psychology and decision making: consumer choices and the effects of various marketing strategies on these results
  • Marketing research and forecasting: measuring and modeling consumer preferences
  • Marketing strategy: using consumer and competitor data to determine resource allocation



In addition to the core courses listed above, an array of elective courses is offered each quarter. A representative sampling of elective course offerings includes:


AUSB has established relationships with numerous organizations in the Santa Barbara area. Students have the option of completing up to 6 internship units to fulfill their Community-Based Learning requirement, and more than 6 units if desired. These placements enable students to gain firsthand experience and to connect classroom learning with practical applications in the field.

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