BA in Liberal Studies: Communication and Marketing
Location: AU Santa Barbara
Credits for Degree: 180 quarter credits
Standard Mode of Instruction: Flexible
Standard time to completion: 36 months
*Actual time to completion ranges from 9 to 36 months, depending on the number of transfer credits.
General Degree Requirements
All Antioch University undergraduates must meet general education requirements in the areas of Liberal Arts (called Domains of Knowledge), Academic Writing, and Mission-core classes. See the Undergraduate Studies: General Degree Requirements page for an explanation of undergraduate general education requirements.
BA in Liberal Studies, Communication & Marketing - General Overview
This exciting field of communication and marketing draws upon knowledge from several key disciplines including psychology, sociology, and economics. Learn how to harness critical thinking and media industry best practices to be an agent of change. Address the profound effect that effective communication and marketing have on today’s society. Delve into the narrative process and forms of message distribution and human perspectives. You’ll learn the importance of tracking and engaging in the most recent trends to stay ahead of your field, ultimately leading to a successful career.
Students must complete a minimum of 40 units for a Major Area of Concentration, and a minimum of 20 units for a Minor Area of Concentration. The faculty recommends that at least one half of the units counted toward the concentration be upper division.
AUSB’s Communication and Marketing concentration prepares you for present and future opportunities within this ever-developing and innovative field. Current customer needs and marketing approaches are studied and analyzed throughout the core aspects of the program:
- Effective Communication: expressing ideas and arguments to create persuasive communications
- Consumer psychology and decision making: consumer choices and the effects of various marketing strategies on these results
- Marketing research and forecasting: measuring and modeling consumer preferences
- Marketing strategy: using consumer and competitor data to determine resource allocation
Current Tuition and Fees
University Tuition and Fees
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